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Codes/Meaning of connotation

What we are trying to show in our music video is that happiness is something that can be obtained through anything from the smallest deed to bigger presents and surprises.

Our introduction, which is the sunrise and the birds flying, shows the start of a new beginning. It shows the calmness of a new day when everyone wake up with new hopes. Then the bus stop scene shows normal routine of people, the busy life that everyone is indulged in, regardless of what is going around them and what everyone is going through.

The costume of the artist will be all colorful to express joy because happiness can be found within different aspects of life. The funky dress up is going to show how care-free he is. The different colors are going to show different feelings and emotions.

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The montage of extreme closeups of people smiling at the end will show how there faces reflect the happiness in there mind. We decided to show extreme close ups because the extreme close-up shot is traditionally used in film to allow the viewer to enter the character’s intimate space, revealing certain characteristics and emotions that would otherwise go unnoticed from afar. This unnaturally close view intensifies feelings that the character is experiencing and allows us to feel sympathy for, and establish a connection with, the character in question. At such an extreme intimate proximity, every subtle expression, muscle movement, facial characteristic, reflection and detail becomes that much more apparent. In this way, it emphasizes the dramatic importance of the scene, making it stand out with respect with respect to the video as a whole. And in this case, happiness is what we are trying to show.

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Crew List

Music video production is not a one man job. It requires individuals with different skills to come together and work towards a common goal.
In this post I will be assigning the roles to each member of the monkeys group for the production of our final music video. Since our group consists of 4 member, the workload is divided between each for of us to make things easier and so that we remain focused on the role we have been assigned with
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Selecting Actors

Our music video will contain many differetn scenes shot at different locations, along with the band shots that will be shot at a studio. We will be needing actors to act in our video; a band artist and random people for the different shots.

Band Artist:

Our chosen band artist is
Keeping our band artist aside, we need different people for every shot. Below is the list of people that we have chosen for every shot.

Actor 1:

For the first scene where a lady wakes up, our actor will be one of our crew member Fatima Qaiyum’s sister, Khaula Qaiyum, who 22 years old.
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Actor 2:

For the bus stop scene we have chosen one of Arooj’s friend,
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Actor 3:

For the shot of a girl dancing in front of the mirror we have chosen Ghulam Fatima who is currently studying in LGS and is in college.
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Actor 4:

For the closeup of a woman enjoying the smell of freshly washed clothes we have chosen Bisma Ejaz.

Actor 5

For the person indluging in their favourite dessert we have chosen Fatima Malik.
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Actor 6:

For the ​long shot of a man holding several shopping bags we have chosen Salman Uppal.
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Actor 7:

For the mid shot of a teenage girl listening to music we have chosen Kashish Leghari.
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Actor 8:

For the mid long shot of a group of friends having food in a cozy setting while watching Netflix we have chosen.

Actor 9:

For the full shot of a young child playing with his/her pet we have chosen.

Actor 10:

For the full shot of a girl taking pictures with her friends hyping her up we have chosen .

Actor 11:

For a mid long shot of a girl finding forgotten money from jeans we have chosen.

Actor 12:

For the mid closeup of two teenage friends smoking up for the first time we have chosen.

Actor 13:

For the full shot of a cute little birthday surprise by family at 12 AM we have chosen.

Actor 14:

For the mid long shot of a girl wearing her favorite sweater we have chosen.
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Mise-en-scene

Mise-en-scène is an expression used to describe the design aspect of a video production, which essentially means “visual theme” or “telling a story”—both in visually artful ways through storyboarding, cinematography and stage design, and in poetically artful ways through direction. There are some elements that make up the mise-en-scene. These include lighting, costuming, camera placement, camera angles, props etc.

mise-en-scene-spider-diagram

Setting:

Setting is a very important element of “putting up the scene” – the setting of the scene and the objects visible. Our music video will be shot in different settings as it has many different scenes. For the shot including the performance of our artist, the setting we have chosen is a studio that belongs to my team members father, Daheem. Plain background setting will be put and the artist performance will take place in front of that. For the shot where a person will be shown indulging in their favourite dessert, we have decided to shoot it in a very cool and aesthetic cafe. Some of the scene will be shot indoors in a room. The shot including friends watching Netflix together will be shot in an indoor cosy setting. Children letting go off the helium baloons will be shot in an open ground. Below are some refrences that will give you guys an idea of what setting we really want our video to be shot at. The bus stop scene will be shot at a bus stop station. The shot of kids enjoying their joyride will be taken at an amusement park.

Lighting:

The intensity, direction and quality of lighting can influence an audiences understanding of characters, actions, themes and mood. Our music video will be shot both indoors and outdoors, in day light and indoor lighting set up. Since our music video is based on the idea of happiness, the lighting of it will be high-key, bright and energetic so as to radiate postive vibes out of the video. Light is the source of goodness and the ultimate reality. This will encourage an optimistic upbeat reaction and go best with the theme of the video.When you see a bright light, you feel extremely happy and positive in life. There’s absolutely nothing that you fear since a beautiful bright light always tries to bring positive energies to your side. In fact, all the positive energies are of bright white light.

Costume:

Costume refers to the clothes our characters will be wearing. Our music video will have clips from normal day routine and so the costumes of most of our characters will be kept casual and simple. The costume of our artist will be very funky and colourful. The different colors in the artists jacket represents different emotions and feelings giving out a care-free and positive vibe. We will make our character wear a jacket and pants beneath with sneakers. The jacket will have patched of different colour so that it stands out against the plain background. The whole look, combined with the hairstyle and sunglasses, is meant to potray cool, cheerful and easy-going attitude.
The shot which includes a guy sitting at the bus stop, our character will be wearing a plain black suit to make it look professional. Other characters will be wearing simple normal day clothes to show them finding happiness in state they are normally in.

Makeup and Hairstyles:

The hairstyle of our artist will be spikes or gelled hair to match the vibe of his costume. Other characters will have normal hairstyle and very elegant and subtle make up look to those who need it.

Props:

There are many props that we will be needing. We will need a
boquet of roses
,a broom stick, a DJ board, an aesthetic looking dessert,
colour powder:
for colour fight, popcorn basket, cute socks etc.
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Shot List

​In video production, a shot is a series of frames that runs for an uninterrupted period of time. Shots are an essential aspect of a video where angles, transitions and cuts are used to further express emotion, ideas and movement.
Scene 1 :  extreme long shot
Scene 2 :  mid shot
Scene 3 : wide shot to full shot along with a POV shot to a closeup
Scene 4 : wide shot to a closeup (follow in)
Scene 5 : a mix of long, full and close ups (performance)
Scene 6 : mid shot to a mid closeup and then a closeup
Scene 7 : over the shoulder
Scene 8 : closeup
Scene 9 : closeup
Scene 10  : long shots
Scene 11 : long shot
Scene 12 : mid shot
Scene 13 :  low angle mid closeup
Scene 14 : mid long shot
Scene 15 : full shot
Scene 16 : full shot
Scene 17 : full shot
Scene 18 : mid long
Scene 19 : long shot
Scene 20 : full shot
Scene 21 : mid closeup
Scene 22 : full shot
Scene 23 : mid long
Scene 24 : full shot with a closeup
Scene 25 : long shots
Scene 26 : extreme closeups