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Mood Board

A mood board is a type of collage consisting of images, text, and samples of objects in a composition. We were inspired by many things that we wanted our music video to have in it, had many references in our mind and were even inspired by the concept of some songs and movies. To have a clearer picture in mind, Fatima made a mood board consisting of some images along with quotes and text that are linked to our music video idea and concept. I have inserted it below and if you want to take a look at the enlarged version of it, click on the image and it will take you guys to the website where she made it.
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Colour Palatte
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Treatment

Treatment is a more detailed version of the synopsis. It includes every singly detail for example the shots, camera angles, type of editing, sounds etc.
The song that we have chosen is Udd Gaye and its time duration is three minutes and one second. Since we need to extend the duration of the song, my crew and I have decided to add a prelude to the music video, showing a narrative with no music in the background. The prelude will approximately be of three minutes and fifty seconds.
The music video will start with an extreme long shot of the birds flying and another shot showing sunrise, indicating the start of the day. The shot of birds flying will be taken against the light so as to focus more on the sunlight than the birds flying.

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A shot of birds flying against sunlight
Diagetic sounds of birds chirping will be added to the silent background. The next shot will show a girl waking up and doing a stretch, facial expression showing reluctance to wake up. The previous shot will then be cut and take you to a scene showing the road cleaner cleaning the road pavement with a broom stick. A wide shot of a guy sitting at a bus stop will be shown, waiting for the bus. The diagetic sounds of car honking can be heard. The shot is then changed to a full shot of the guy. ​

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​A bird poop falls on his shoulder which disrupts his mood. Close up shot puts emphasis on his emotion. Immediately, the sound of mobile notification can be heard. The shot shifts to mid-long, as the guy takes out his phone and sees whose message it is. POV shot will show the phone from the guys perspective, him getting a text from a beloved whom he had been texting since a long time and not getting a reply. Extreme close up shows his face, facial expression changing from annoyance and frustration to signs of happiness. Starting montage ends, the music starts.
The track starts with the beat and at that point a wide shot of the artist standing in an indoor setting is shown. The camera moves towards the artist (follow in with the camera) till the frame gets tighter and a close up is shown of him smiling widely.The lyrics start from here (0.13 seconds);  “Hum to Udd gaye jab tum jhuke, tabsay tum nazar men aa rukay“. On these lines the artist is playing the instrument which will be in sync with the beat, closeups as well as long shots are shown of him. After this another montage of clips will start from the lyrics, ‘Hum toh ho gaye zaman,Dheere dheere maala maal, Ab toh hona hai wohi jo banaye jahan, Hum toh ho gaye zaman,Dheere dheere maala maal, Ab toh hona hai wohi jo banaye jahan’. The next clip is a mid shot of a little boy selling roses to a guy in his car standing at the traffic signal, next is the mid closeup of the guy buying the whole bouquet just to bring a huge smile on the kid’s face; next shot is a closeup of the boy smiling genuinely. The montage proceeds with a girl dancing in front of a mirror, over the shoulder shot of this will be shown here.  Then a closeup of a woman enjoying the smell of freshly washed clothes, next, again. are closeups first of a dessert and the next of a person indulging in it.

The pre chorus begins at ‘Hum toh udd gaye udd gaye udd gaye’ here, a long slow motioned shot will be added of kids enjoying their ride on a flying chair at an amusement park. The chorus, that is the beat drop, will include performance of the artist dancing (long shots).
Proceeding with the video from the lyrics, ‘Aisi ajnabi thi aapse, Ki hum se na kabhi koi aa phasi,’ a long shot of a boy holding several shopping bags will be shown; . The lyrics continue, ‘Hum toh ho gaye zaman, Dheere dheere maala maal, Ab toh hona hai, wohi jo banaye jahan, Hum toh ho gaye zaman, Dheere dheere maala maal, Ab toh hona hai wohi jo banaye jahan,’ there is a change in the beat, it becomes a little fast and upbeat than before so there will be a sudden cut to a low angle shot showing hands throwing colour powder into the air symbolising a colour fight. Colours will play a huge role in connoting the emotion; happiness. Then a mid long shot of a group of friends having food in a cozy setting while watching Netflix; a full shot of a young child playing with his/her pet; full shot of kids playing on swings in a park; mid long shot of a girl finding forgotten money from jeans.

The pre chorus ‘Hum tou Udd Gaye, Udd Gaye, Udd Gaye‘ will show a long shot of a group of kids letting go of their helium balloons up to the sky the camera will tilt upwards to show this. The chorus again will show full shots of the artist.
The clips will continue again with a mid closeup of two teenage friends smoking up for the first time; a full shot of a cute little birthday surprise by family at 12 AM; , video shot from a side angle. The beats will again have a performance of the artist dancing at the studio like nobody is watching him. This performance will go on for almost 30 seconds.
​As the video comes to an end and the beat changes from upbeat to slow, extreme close up shots of different people in the clips will be shown in a tight frame, people smiling widely, to further put emphasis on the emotion:  happiness.

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Synopsis for our video

Now that we have chosen our final concept its time to summarise our whole idea of the music video into words. Unfortunately I couldn’t make it to the class for the synopsis but my group remarkably wrote in our previous class after after a long discussion with our Sir.
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The music video will start with a montage with no music in the background. The sun rises and a shot shows pigeons flying, indicating the start of the day. Norms of the day will be shown; a girl waking up; cleaner mopping the road pavement, a guy sitting at the bus stop. As the montage proceeds a bird poop falls on the shoulder of the guy sitting at the bus stop waiting for his bus. This frustrates him. Right after this moment, the guy’s phone rings, he takes it out of his pocket, annoyed. The message that he gets is a message from a beloved person of his whom he had been texting since a long time and not getting a reply back. This brings a smile on his face and changes his emotion from frustration and annoyance to signs of happiness. With this, comes the end of the montage.
The song starts now with small clips of the little things which becomes a source of happiness to an individual. Around 20 to 25 different clips will be added. Clips will include a girl dancing in front of a mirror, a woman enjoying the smell of freshly washed clothes, a person indluging with his/ her favourite dessert, going for shopping ( holding shopping bags), listening to music, having food in a cosy setting while watching Netlfix with friends, playing with pets, little kids selling roses to you on the street, taking pictures, kids playing on swings, finding forgotten money from your jeans etc etc. As the video comes to an end,  close up shots of all the different people in the clips will be shown.
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Name of the Album and Artist

This task didn’t take up a lot of our time but did take some serious amount of research as we couldn’t decide a decent name for such an album and a stage name for the artist.
We sat together and decided that our album will be by a single artist and not a band.  He is named ‘Karan Jai’, however will go by the stage name, ‘Khandaze‘. The album name will be ‘Seventh Heaven‘. We agreed on this name as the whole concept of our album is bliss by any means and being on cloud 9. ​
Honestly I think the album name suits the best as this song is is about about forgetting ones past which is quarrelsome and moving forward to a much better new beginning. Seventh Heaven suits the best.
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The Translation and Meaning of the song

[Verse 1]

Hum toh udd gaye jab tum jhuke,
Tab se tum nazar mein aa ruke,

[Translation]
We just flew away when you bent
Since then you’re in my sights

[Pre-Chorus]
Hum toh ho gaye zaman,
Dheere dheere maala maal,
Ab toh hona hai wohi jo banaye jahan,
Hum toh ho gaye zaman,
Dheere dheere maala maal,
Ab toh hona hai wohi jo banaye jahan,

[Translation]
We just became the era
Slow, slow was the moment
Now only that’s gonna happen what the world does
We just became the era
Slow, slow was the moment
Now only that’s gonna happen what the world does

[Drop]
Hum toh udd gaye udd gaye udd gaye.
Translation
We just flew away, flew away, flew away

[Verse 2]
Aisi ajnabi thi aapse,
Ki hum se na kabhi koi aa phasi,

[Translation]
Such awkwardness I had with you
That no one came near me

[Pre-Chorus]
Hum toh ho gaye zaman,
Dheere dheere maala maal,
Ab toh hona hai wohi jo banaye jahan,
Hum toh ho gaye zaman,
Dheere dheere maala maal,
Ab toh hona hai wohi jo banaye jahan,

[Translation]

We just became the era
Slow, slow was the moment
Now only that’s gonna happen what the world does
We just became the era
Slow, slow was the moment
Now only that’s gonna happen what the world does

[Chorus]
Hum toh udd gaye udd gaye udd gaye
Translation
We just flew away, flew away, flew away

[Bridge]
Hum toh hai samaye,
Hum toh hai zameen,
Hum se na kabhi,
Hum toh hai samaye,
Hum toh hai zameen,
Hum se na kabhi,

[Translation]
We are the time
We are the earth
Never from us
We are the time
We are the earth
Never from us

Hum toh ho gaye zaman,
Dheere dheere maala maal,
Hum se na kabhi,
Hum toh ho gaye zaman
Dheere dheere maala maal,
Hum se na kabhi,

[Translation]
We just became the era
Slow, slow was the moment
Now only that’s gonna happen what the world does
We just became the era
Slow, slow was the moment
Now only that’s gonna happen what the world does

[Drop]
Udd gaye udd gaye udd gaye.

[Translation]
Flew away, flew away, flew away
Flew away, flew away, flew away

​Meaning:

This song talks about the writer’s love for his significant other. ‘Hum toh udd gaye jab tum jhuke,
Tab se tum nazar mein aa ruke’,  it is about how he was in love right at the first sight, he felt ecstatic – mesmerized by her being and how he was head over heels for her.  Moreover, he feels hat they are the only people present in this world. Together, they make up the world, connoting the strong bond that has been formed. The world has its own ways and whatever happens, happens.
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Concepts for our music video

After learning about how EDM songs are represented, we started to put forward what concept we wanted to show through our music video. We came up with 3 concepts in which Fatima and Iqra fused their ideas into one.They are as following:

  •  Concept 1: First was to show sources of happiness for various people such as show what love means to different people of different ethical backgrounds and classes. Show friends, solitude, food and all other various aspects that make a person happy. Also the presence of intoxicants and travelling even making people forget there hurtful past. The small things in life basically!
  • Concept 2: Arooj then put forward the idea of frienship. A friends reunion, a road trip, an escape from their busy lives and show a tension-free environment. It shows them how they support each other and their importance in each other’s life.
  • Concept 3: I wanted to go for a different perspective. I wanted to show heart-break and flash back of a once successful, fun relationship. I wanted ti show how two people, a boy and a girl meet at a part or dinner as an escape from a normal busy routine and find each other with similar interests. The video will show the emotions and expressions more clearly and how it contributes in making each other fall in love

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After discussing these with our teacher we confirmed the decision of choosing the first concept as it was portrayed a more clear concept of the song and would be a much better choice when keeping in mind the shooting of the visuals as well.